lorenzototaro.com
NEWS
MEDIA
COMMUNIC
ACTION
10/2025
Driving Impact in Digital Innovation, Energy Transition, and Cultural Heritage…
...with Original Content, Strategic Communication, and First-Class Media Relations
Thirty-one years (and counting) of experience with
- leading national and global news organizations,
- innovative companies,
- educational institutions,
- governments, and…
- global eventsDelivering high-quality reporting and storytelling
Journalist registered with the National Order of Journalists (pubblicista since 1998, professionista since 2001)
Foreign Press Club in Italy Member (associato, since 2024)
My Columns
for
Energy Connects
NEXT
November 3-6, 2025
Abu Dhabi
ADIPEC 2025
Covering the world’s biggest energy-sector event with news, interviews, and columns for Energy Connects
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CONTENT
(CO)CREATION
(CRISIS) COMMUNICATION
EVENT DESIGN
PUBLIC SPEAKING & MODERATION
MEDIA STRATEGY
EXTERNAL RELATIONS
ARE YOU READY
TO ELEVATE
YOUR MESSAGE?
Let's discuss how strategic communication can drive you forward in Italy, the rest of Europe, Middle East, and the World!
NEWS & VIEWS.
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COVER STORY/1
Introducing UpSlide and Its
Document-Automation
Solutions to the Italian media
ITALY-FRANCE-UK,
2025
COVER STORY/2
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From the 3D David to CHEDAR
(FLORENCE/DUBAI, 2020-2022)
ITALY, SUMMER 2025
CHEDAR is the “Cultural HEritage Digitization And Reconstruction” project -- a strategic Italian initiative to digitally safeguard the cultural heritage worldwide.
The Expo Dubai Legacy
Funded by Italy's NRRP (National Recovery and Resilience Plan) which is part of the European Union's “Next Generation EU” program, it serves as the "ideal and operational evolution" of the 3D reproduction of Michelangelo's David from Expo 2020 Dubai.
The 3D David successful communication strategy (check here for more) used a digital-first approach to showcase Italy's cultural treasures. Meticulously crafted, this narrative spanned over two years and aimed for high-profile visibility from the announcement at the Galleria dell'Accademia in Florence to the reproduction’s unveiling at the Expo site and beyond.
A Communication Best Practice…
Worth Over $60 Million
Such an approach generated immense global attention, with coverage in leading international media (e.g., New York Times, Repubblica, BBC, CNN), extensive online presence through social media, and an AVE reaching $10 million in the six months of the Universal Exhibition and exceeding $60 million when considering the months before and after Expo Dubai (Cision data).
It positioned the "David Twin" as an iconic symbol of Italy's heritage and innovation, helping to spark a revival of tourism to Italy's art cities after the deep crisis in the two years of the COVID pandemic.
Without the media success of the 3D David, CHEDAR could not have developed, said Professor Grazia Tucci, who was previously responsible for the reproduction of Michelangelo's masterpiece and is now the coordinator of the new research project.
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MEDIA RELATIONS
OSAKA, JUNE 2025
The Future of Food:
EIIS and Its Workshops
at Expo 2025
MEDIA RELATIONS
ROME, MAY 2025
The Fourth European Innovation for Sustainability Summit
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Events (2025)
ENERGY TRANSITION
MILAN, MAY 2025
NetZero Milan expo-summit
Utilities networks and net-zero economy: European top managers discuss the outlook for the energy industry and transition
WATER AND FUTURE
MILAN, SEPT. 2025
AGICI Water Infrastructures Event
❓ Data has been described as the new water, but who are the new plumbers?
💧I posed this question after moderating AGICI's eighth annual conference of the Osservatorio Idrico OSWI devoted to Italy’s water infrastructure.
GROWTH
&
CIRCULAR ECONOMY
MILAN, JULY 2025
AGICI Waste & Recycling Event
“Value creation drivers in the recycling
and waste supply chains.
What works (and what doesn’t) in the Italian system”
SPACE ECONOMY
LOS ANGELES, JULY 2024
NASA, ESA, and Californian Startups
of Suborbital Exploration
Two stellar panels (with top CEOs, astronauts, space tourists, and key civil servants) to debate the outlook for international cooperation and research on the economy based on space exploration
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WORK
IN
PROGRESS
Columns, interviews, and reporting on the energy transition (since 2022)
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Corporate Communication with a focus on digital & AI platforms and solutions (since 2025)
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Institutional communication for the NRRP implementation in Italy (since 2022)
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JOB
DONE
London-based news editor and showproducer for the Italian Television Service (2001-2008), news agency Rome correspondent (2008-2019)
HERE my stories for Bloomberg News and Businessweek
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Director of Communications (2019-2022)
HERE a summary of the communication plans for the event and its impact
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Media relations for the 2nd, 3rd, and 4th editions of the European Innovation for Sustainability Summit
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International media relations for the World Tour events in the United States, Japan, and the Middle East (2024–2025)
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Press office setup and external-relation design (2022-2024)
HERE the link to the EIIS press center
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My stories for
Bloomberg News
(2001-2019)
One From the Past
The story of a 1000-year old business struggling to counter the effects of Italy’s recession of 2008-2013, originally published by Bloomberg News: “Oldest Italy Bell Maker Avoids Death Knell via Exports”
VIDEOS
GALLERY
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(In the News)
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Social media & e-mail
